Thursday, November 28, 2019

Adrian Colon Colon 1 Essays - Philosophy, Empiricists,

Adrian Colon Colon 1 Ms.Cavanaugh World History April 23, 2017 Era of the Enlightenment The Enlightenment lead civilization to the era of human maturity. During the late 17th and early 18th century in Europe, The Enlightenment was a philosophical and intellectual movement to improve social growth. There were many writers and philosophers who changed the world, but didn't do it all same way. A few of them were Thomas Hobbes, Immanuel Kant, and John Locke. The age of enlightenment was an intellectual movement that challenged order and the way philosophers thought of government. Hobbes was a philosopher that believed that an Monarchy was the best type of government for civilization . Hobbes challenged the government, believing that an Absolute Monarchy would be best for the civilization. . In the text, it says ".... Because people acted in their own self-interest, Hobbes said, the ruler needed total power to keep citizens under control" (Hobbes, Pg#1). Hobbes believed that civilization was out of control because it's rulers were not controlling the people to make them believe what is right and what is wrong. " In Hobbes view, such a government was an Absolute Monarchy, which could impose order and demand obedience." Hobbes believed that civilization needs to become an Absolute Monarchy because it could bring order and the people from believing other things. Hobbes and Kant were very different, but had the same idea for the world, to change the world for the better . Colon 2 The age of reason brought many people to think for themselves. Enlightenment was believed to be "man's leaving his-self caused immaturity"(Kant). Many people went against this belief because not everyone liked the idea or thinking for themselves. Kant said "..... it is not caused by lack of intelligence, but by lack of determination and courage to use one's intelligence without out being guided by another". Civilization capable of thinking for themselves, but just don't want to try to think for themselves. Locke was "the father of the enlightenment" and inspirational to many philosophers. The age of enlightenment was an intellectual movement that challenged order and the power of individuals to solve problems. John Locke was the "father of the enlightenment" and was very inspirational to the other philosophers. Locke was believed to guide many philosophers to changing the world in their own ways.

Monday, November 25, 2019

Video Games and Movies

Video Games and Movies Games can be considered as toys, but toys do not always involve the principles and rules of game. On the one hand, there are slight differences between the concept of game and toy.Advertising We will write a custom essay sample on Video Games and Movies specifically for you for only $16.05 $11/page Learn More On the other hand, they are particularly highlighted in terms of design, freedom of action, and limitations imposed either on game or digital toy. In his article, Schiesel forwards this message to discuss such famous digital toy as Mr. Wright’s invention called Spore and compare it with other games, in which rules and principles matter more than the actual hero engaged into the strategy. In fact, the presence of tactics, strategies, and rules interest adults more than children because the former is more concerned with the restrictions in which their actions are presented. Children are more interested in freedom of actions that allow them to creat e second alter ego in a digital environment. According to Schiesel, â€Å"Spore gives users unprecedented freedom to bring their imaginations to some semblance of digital life† (n. p.). Therefore, the toy provides users with a wide range of tools for revealing their creativity. It can also be presented in various capacities because users are free to choose the roles and functions they can perform. Unlike toys, games are created to insert the toy in a specific context, in which various directions and strategies could be worked out. More importantly, games are more fascinating for users who believe that evolution is not possible. Finally, toys are not able to provide people with the dynamics that the game can introduce because toys are not able to adhere to a specific outcome. Although video games allow to users to feel themselves heroes who can have supernatural powers and extra abilities, the heroes presented in the movie seems to be more energetic and realistic. This is of p articular concern to the new James Bond – Daniel Craig, whose depiction of 007 agent is recognized as an overt and brilliant performance. In the article, Scott focuses on Quantum of Solace film and assumes, â€Å"James Bond is a much livelier character than either of those mopey vide-game ciphers, but he share with them the astonishing ability to resist, indeed, to ignore, Ms. Kurylenko’s physical charms† (n. p.).Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More In contrast to Pierce Brosnan’s depiction off complicated emotions, Mr. Craig seems to be more confident in representing rough temperaments accompanied with thoughtful representation of his inner experiences. His sympathy with another Bond’s girl differs much from previous interpretations of the image. In addition, the atmosphere of Quantum of Solace is largely influenced by Bond’ s previous experiences and challenges and, therefore, is film is less brutal and more lyrical. In fact, Scott’s focus on emotional constituent in the movie is justified because â€Å"007’s grief and rage, the source of connection to Camille, are forces more powerful than either duty or libido† (n. p.). Craig’s version of Bond seems to be emotionally and psychologically deeper as compared to previous reincarnations of the agent. Therefore, the article accurately conveys the main peculiarities, themes, and problems in the movie, as well as successfully outlines the main features of Craig’s hero. More importantly, such an interpretation explains the differences between Craig and other actors’ performances and defines new directions in the character development. Finally, Scott manages to define the types of relationships between Bond and Camille that differ much from previous interactions. Schiesel, Seth. â€Å"Playing God, the Home Game†. The New York Times. 2008. Web. https://www.nytimes.com/2008/09/05/arts/television/05spor.html?pagewanted=all_r=0 Scott, O. A. â€Å"007 Is Back, and He’s Brooding†. The New York Times. 2008. Web. https://www.nytimes.com/2008/11/14/movies/14quan.html

Thursday, November 21, 2019

Grievance and ways of applying discipline in an organisation Essay

Grievance and ways of applying discipline in an organisation - Essay Example s aimed at suggesting better practices on the application of discipline procedures as well as recommending changes in organizational policies and services in order to avoid tribunal and costs caused by inconvenient adjournments. It will also examine the nature and explain the place of grievance and discipline as well as reviewing their effects on employment and how authority responds to the same. The frame work of organization justice in business is also to be examined in respect to grievance and discipline procedures. The study will also investigate what would be considered good practice to ensure legal compliance in applying discipline procedure in the workplace which would see to the reduction of the prospects to tribunal and court costs, avoid the possibilities of employees having to pay other party’s costs, avoid the worry and costs associated with appeal hearings. The study will lastly recommend the ways that will consequently improve employees’ morale and motivat ion to perform better. According to Peterson (2007), A study on the fairness at work was carried out in 2004, where different employees from different organizations in the UK were given questionnaires with their ages, occupation, gender, religion, nationality, and marital status, which was aimed at providing information on how comfortable employees felt with the way disciplinary and grievances affairs were tackled in their different workplaces. The information was to later assist the Government in the formation of the Statutory Grievance and Disciplinary Procedures for workplaces to hold formal grievance and disciplinary procedures, at which employees would be entitled to fair representation in disciplinary and grievance related matters by either a work colleague or a trade union representative. The survey found out that the compliance with the employees’ right to such representation in an employment tribunal was patchy and uneven with little evidence to suggest that rates of disciplinary

Wednesday, November 20, 2019

Policy Making Essay Example | Topics and Well Written Essays - 1250 words

Policy Making - Essay Example The contacts can be found in a government directory. The next step is initiating contact. This involves calling the offices or traveling to the offices personally. If an appointment is granted, the plan moves to the next part which involves correspondence on material. This is the part where any question that will be posed to the policy makers during the visit get availed to allow ample time for preparation. In addition, the policy makers will get a copy of the policy recommendation report to allow them to prepare for the discussion during the visit. After providing the material in focus, the next stage will involve setting up a date for the visit and the itinerary. The itinerary is generally focused on arrival at the policy makers’ offices and a schedule of the debates that will take place. The itinerary will be approved by both sides (we, the visitors and the policy makers). The visit will last for not more than two hours (Bensley & Brookins-Fisher, 2008). Overview of Recomme ndations The key strategies of the recommendations are proper patient-to-nurse ratio staffing, proper shift managements, and proper overtime management. The importance of these aspects of nursing is that they are the backbone of proper nursing environment. On proper nurse-to-patient ratio, the problem was that nurses in many hospitals were overwhelmed by the work they had to do. In some cases, one nurse had to tend to over sixty patients. This is a dangerous situation because nurses who are overwhelmed by their work get fatigued and, as a result, produce poor quality results (Kenner & Finkelman, 2012). On proper shift management, the problem identified was that nurses had to do very long shifts and in most cases worked on the same working quadrant for a long time. The long shifts made the nurses fatigued and demoralized them. The notion of working in the same quadrant over a long period of time made their work seem repetitive. Repetitive work makes the nurses numb to developments in the workplace. These developments are such as patient condition deterioration or any routine procedures that may need to be changed. My recommendation at this point is that the nurses should work shifts of less than eight hours and that the hospitals should do frequent rotation of the nurses in the wards (Kenner & Finkelman, 2012). On overtime management, the problem identified was that nurses did much overtime work. Daytime nurses tended to stretch their shifts into the night and vice versa. Other nurses took weekend jobs. The problem with overtime work is that it exhausts the nurses and confuses the doctors who will have already changed shifts. My recommendation is that nurses should be allowed as little overtime work as possible due to the nature of their work. Their work is sensitive and demands a lot of keenness (Kenner & Finkelman, 2012). Analysis of Empirical Evidence Empirical evidence showed that nurses who worked for long shifts had alarmingly poor results with many nursi ng related conditions attributed to them. Generally, nurses who worked long shifts complained of loss of concentration in work and stress. Doctors who worked with nurses, who worked long shifts, complained of laxity among those nurses and reduction in the quality of the nurses’ work. The case was worse among nurses who were registered and their unregistered assistants. In such cases, there was a breakdown in communication. Registered nurses who

Monday, November 18, 2019

Effect of consumerism on society Research Paper

Effect of consumerism on society - Research Paper Example Starting with the rise of the department store, and culminating in advertisements that show females the way to live the good life, consumerism for women is all about achieving the life and identity that she is â€Å"supposed† to have. The possible exception to this is the Dove real beauty campaign, that tells the woman that she is fine the way that she is. However, in a way, consuming this product is also buying into an identity, albeit this identity is one that is not constructed by purchasing the product, but, rather, is an identity that is internal to who she is. For the male, the evolution has been a bit different, as the modern and pre-modern male was discouraged from consumption - he was the provider, not the consumer. However, post-modernism has arguably changed this, and has made the male more of a consumer because of the rise of branding and designer labels. Branding and designer labels has given the post-modern male a way to construct his identity with consumption, j ust as females have done. How Consumerism Has Affected the Female Identity Modern consumerism, as explained below, was typically associated with the female, as opposed to the male. This was affected by the rise of the department stores in the late 1800s, and this was where the culture of consumption observed a turning point (Martin, 1993, p. 149). ... Advertising plays a role in shaping female consumerism, as it does male, as explained below. For the female, she is shown, through advertising, what it is to aspire to and what it is to be afraid of. Female-directed advertising explains to women that they must aspire to a physical ideal that is unattainable by many, and also must aspire to a youthful appearance. Thus the prevalence of advertisements for products such as weight-loss pills and hair dye (Dyer, 1989, pp. 3-4). The advertising succeeds in selling these products through the process of modeling and mirroring. The advertisements model what the good life should be, and what a woman should aspire to – being fit, youthful, vigorous, sexual and fun. At the same time, they hold up a mirror to the woman’s life, and how her own life does not match that of the ideal. The advertisements seem to imploring the woman to buy the product so that she can reach the ideal that is portrayed in the ad (Dyer, 1989, pp. 3-4). This puts pressure on the woman to reach this ideal, which she can only reach through consumerism - buying products that maybe she does not really need, but feels that she does, because she wants to attain the good life that is portrayed on her television screen. Sometimes advertising actually ties products in with a certain feminist ideal, such as the Virginia Slims campaign back in the seventies, whose tag line was â€Å"You’ve Come a Long Way Baby† (Johnson & Taylor, 2008). That said, at least one advertising campaign, Dove, has attempted to use a different message to sell its products to the female audience. Their â€Å"Real Beauty† campaign featured women with less-than-perfect bodies in their underwear, and the message was that women

Friday, November 15, 2019

Skins as a Form of Branding Opportunity

Skins as a Form of Branding Opportunity EXECUTIVE SUMMARY This study makes an attempt to understand the business of ‘skins and the various ways it can be made a part of Ambient Media to offer more branding opportunities to advertisers. This involves various forms of skins, its multiple applications, and the ways in which it can provide branding opportunities. Skins are the 2nd generation products that can be applied to any external surface and are printed and used for personalizing or branding devices or surfaces. The concept of skinning was introduced in the US 5 years ago. Since then the product has found its way in Europe and South East Asia. The business of skins is at a very nascent stage in India. The scope of this dissertation is to analyze the use of ‘skins, where every surface is brought to surface quite literally, as a medium to interest and engage consumers. With ‘skins, no space is left mundane and dull as long as there is an opportunity to style it and brand it. The research undertaken for this purpose was exploratory in nature. It was broadly executed in 2 Phases. The first phase was the stage of Secondary Data analysis wherein extensive review of existing companies and practices in the domain of skins was conducted. This is to investigate various business models around skins. The first phase also included Primary Research by interviewing consumers through a qualitative, depth interviews. This facilitated a grasp on what the consumers think about brands and their innovations in branding. It is primarily to check how different mediums affect them, and what affects them the most. Phase 2 of the Research Design involved in-depth qualitative interviews of 5 Brand Managers and 5 Industry Professionals (mix of Media | Advertising | Retail | Industry Veterans). The Phase 1 Primary Research results will be used to provide better insight into the interaction with B2B respondents. These interviews were helpful in getting insights to substantiate the secondary research and the consumer surveys. Once the data had been collected, it was analyzed to facilitate opportunities and make generalizations. The factors that companies would take into consideration were Licensing of brands, Personalization through Brand Designs and various Manufacturing processes that enable production of high-quality skins. Also, new technological innovations that can aid skins to be developed as more functional and engaging for the customers were necessary. Based on the findings, certain models were identified and conclusions were drawn. With the media industry growing, new forms of media are sought after regularly. This study enables one such potential form of Ambient Media to make its way into the advertising plan of Brand Managers. Although a lot of international companies have made their contributions to the medium of skins, its time India opened up to this phenomenon. INTRODUCTION The need to be different, which stems from the need to be noticed leads to multiple changes in the environment. Some of these changes are fads, the others determine the future. Seen from a brand managers perspective, some of these basic human desires can lead to a plethora of opportunities for them. One of these opportunities is discussed below. It deals with the domain of modified aesthetics. As more and more portable gadgets and other forms of electronic and technological means are consumed by us every moment, their usefulness continues to expand. But just carrying the latest gadget which looks like everyone elses version of that latest gadget is not enough anymore. So why not personalise it. Better still why not use the investment as a branding opportunity. Not only gadgets, there are innumerable surfaces available today that are waiting to be utilised. Advertisers have the opportunity to brand all surfaces through skins. These surfaces can be identified as: Wall skins: walls, cupboards, mirrors, drawers, doors, etc Fleet skins: cars, cabs, biked, aircrafts, trams, buses, trains, etc. Devices skins: laptops, mobiles, music players, all appliances, etc. The idea of making electronics or any other product more personal is that the real world can also start acting more like the online world. Similar to how one can change their online profile anytime they want, so can they have their most loved brands or their favourite images on their phone or car! These products known as ‘skins, not only make your common device look stylised, but also protect it. These skins that can be pasted on any exterior surface are soon becoming extremely popular within a very short period of time. They are a dream come true in the ‘customization arena. This application has created waves worldwide and is now revolutionising the way mundane products are being presented to the world. Apart from this key use, there is the Branding Opportunity that ‘skins bring along. While personalisation is fast becoming popular, it is not the key issue here. What the scope of this dissertation is to analyse this innovation as a new format for Brand Managers. It will not only open up new branding prospects, but also be included in the fast and upcoming category of Ambient Media. Ambient Media is the name given to a new breed of out-of-home products and services determined by some as Non-Traditional or Alternative Media. Ambient media advertising is a way of overcoming traditional method of advertising to get the attention of the consumers. Ambient media in a larger scale define the media environment and the communication of information in ubiquitous and pervasive environments. The reasons why Ambient Media has grown are: Decline in the power of traditional media Greater demand for point-of-sale communication Ability to offer precise audience targeting General versatility While some see it is a fiendish way of getting an ad message into every nook and corner of our lives and on to anything that moved, yet it was the sector that was growing outrageously through the 90s. It was argued that ambient alone never made any brand famous, and marketers would soon get tired of this faddish and whimsical medium. However, such judgements were not possible as ad revenues were unstable and fast changing. Also, as media proliferation made it harder to get attention, advertisers look for other ways to place their brands before people. This can be via all sorts of locations and methods and often close to the point of sale. This is where ‘skins can come in and enable brand managers to make their brands be seen. As it is put over everyday use products, the opportunities will be numerous. In todays day, when one travels, it can be seen that all around, commuters work and play away on laptops, PDAs, iPods, mobiles, blackberries, sometimes all at once. Mobiles and pervasive media have truly reshaped the practices of travel. This provides tremendous potential for a business like Skins to enter the market. Apart from public spaces to use ambient medium, individuals personal surfaces can also be used as a fresh medium of branding. Laptops, iPods, Mobiles, etc. all are new opportunities in the ambient media world which can be used for branding through skins. While it is true that Media images change the way we see and experience a city, why not make it aesthetic and meaningful. Until now, out-of-home activities that engage the consumer like hot air balloons with slogans, digital out-of-home, and life size mascots for brands, etc. are considered the norm for Ambient Media. However, formats go out of fashion very soon, and newer ways to brand and reach consumers are sought by marketers. In earlier times, brand positioning and promotions through mass media did the trick for marketers. Customers flocked to buy the brand that was advertised and thats how many successful brands were created. However, increasing media clutter and reducing customer attention spans have resulted in decreasing effectiveness of traditional practices. Therefore modern brand managers have started using techniques like Brand Inclusiveness and Brand Engagement to conquer customer hearts. Brand Inclusiveness: The brand can become a part of the customers lives through a planned presence. For example: a mobile phone or a laptop is personal belonging of a customer that is highly significant in todays world. What better way of brand inclusiveness than to Brand these gadgets itself. Skins as a medium can be used by companies to as a branding opportunity by sending the loyal customers a skin each for these gadgets. These skins can be customised as per the customers gadget model and can then be used as both a branding and well as a style statement. The loyal group of customers would be proud to sport their favourite brands skins on their phones or laptops. This is a high level of brand inclusiveness for companies, where they can manage to convince their loyal customers themselves to become their brand champions, and hence, brand managers. Brand Presence: Customers live busy lives and the brand needs to touch their lives in relevant ways. This requires the brand to be present at places frequented by customers. This can be done through a number of ways: Skinning cabs in urban cities with the branding of various products of services that are targeted to the cab-using population of the society Skinning Public Buses with the branding of various products and services that are targeted to the us-using population of the society Skinning tables at coffee shops with brands that compliment a coffee or such an environment Skinning conveyor belts at airports Skinning Elevators at public spaces like Corporate Offices, Government Buildings, Residential Societies, etc. Skinning PCO booths, etc. Brand Engagement: Brands have realised the importance of the interactive approach t engage customers. This can be done through various co-creation ideas. So while, interaction can exist individually, a mix of skins (visual) and interaction can do wonders for a lot of brands. While skinning the vehicles or other such ambient forms can be a standalone practice, brand engagement would take this idea further. For example- If the cabs are skinned by a Credit Card brand, then the cab driver can offer pamphlets of the passengers. If the cab is skinned by a Chips brand, then free trials can be offered in the cab to the passengers (in case of a new product). Also, the passengers of a skinned cab can send an SMS to receive further information about the brand, to receive a catalogue, free trial, etc. A lot of ways to engage the customer are possible after the initial visual of the brand through Skins. Concern for Customers: Customers want their favourite brand to show concern for them. In this regard, there is a special kind of Skin called ‘Gripper. A gripper has two parts. The small skin sticks to the back of the mobile phone, while the big skin sticks on any surface which has an angle. Mobile Phone brands or Telecom providers can use this product with a social message. The gripper helps hold the phone to the surface on the bigger skin. This will help highlight the use of mobile phones while driving, as the driver can stick the phone on the angled surface which provides holding the phone while driving. The phone often slips from the cars dashboard, which now will be held in place by the gripper and enable the driver to take some calls on loudspeaker. Also, Wall Skins can be used at key public places by brands in order to give out social service messages to the public at large. These wall skins can come in all sizes and will create large scale awareness if put at strategic places. Hence, the inclusive brand image focuses on touching customer lives in a relevant manner. The brand needs to engage customers and the use of interactive media comes handy for this initiative. Hence a brand can conquer the hearts of consumers by showing concern and being available at all times, all places. The scope of this dissertation is to analyse the use of ‘skins, where every surface is brought to surface quite literally, as a medium to interest and engage consumers. With ‘skins, no space is left mundane and dull as long as there is an opportunity to style it and brand it. As we see that Media is evolving from Digital to Pervasive to Interactive, every brand needs to speak to the consumer at different touch points, so as to keep the consumer engaged, yet not be disliked. One example of ‘skins in the form of Auto wraps that is seen in the recent times in India is the branding on Cabs and other vehicles. For example: Meru cabs run campaigns of different brands for different periods of time. Here the Brand Alliance between Meru and the advertising brand leads to recognition in the marketplace. Clever messages can be put up for different target markets, giving brand managers an innovative medium to engage the consumer. It generated street level advertising. What are skins? Skins are the 2nd generation products that can be applied to any external surface and are printed and used for personalising or branding devices or surfaces. The concept of skinning was introduced in the US 5 years ago. Since then the product has found its way in Europe and South East Asia. Following are the basic features of skins: Currently, the Skins are made up of vinyl that is digitally printed and post printing it is cut either as per general dimensions or cut as per the device. However, this manufacturing process can change a per technology used or requirements Skins are available for mobiles, laptops, portable music players, gaming devices, cars, and any other external surface Skins are available in general sizes and custom made, where the skins are per-cut based on the device However, the concept of skins is fast changing as per various different manufacturing processes used. There are new hard cover skins also introduced in the market A combination of fixed designs and the option of personalised designs is made available The complete product range will be: Skins made up of Vinyl Skins made up of different textures such as Leather, Canvas, Jute, etc. Skins made up of Gel Grippers used to hold a certain product kept on a surface at an angle Wall skins Hard Cover skins Electro-statically charged skins More and more technological innovations are leading to different types of skins being launched. However, all of these can be used as an Ambient Medium by companies for Branding. The major manufacturers of vinyl skins are: 3M, Avery, Kodak, Mactech. However, there are other numerous vinyl manufacturers present in the market. More and more technological innovations are leading to different types of skins being launched. However, all of these can be used as an Ambient Medium by companies for Branding. Cell phones, laptops, MP3 players, iPods, Blackberries all these personal electronic devices have changed the way we go about our everyday lives dramatically. Millions of people around the globe have embraced these changes and are sure of staying at the receiving end of cutting edge technology. Because technology inspires passion, people who are passionate about their gadgets are more often than not passionate about other areas of their lives such as music, sports, movies, art, fashion, etc. Skins result from this passion. People get a chance to express themselves and personalise their electronics which helps them reflect their favourite interests. School children can skin their laptops to display their school colors or logo, cell phones can be skinned with their favourite design, Music Players can be skinned with their favourite artist, etc. The opportunities are tremendous. A large variety of skins are available for a wide range of electronic devices and new technology. They can be either individually designed or branded. Branded skins are a new way of companies to reach out to the customers. Brands such as Disney, NFL, Star Wars, Superman, etc. can be bought through licenses and sold to interested customers through multiple sales nodes. Some articles have been reviewed to understand the Ambient Media market, gauge trends in the same, and determine need gaps for a product like ‘skins. â€Å"India will overtake China next year to become the fastest growing advertising nation†, Jones, S. (2009) LITERATURE REVIEW Skin Care: The Sensual Surfaces of Objects â€Å"Aesthetic modification of product form is common practice in industrial design. Designers are trained to create beautiful products, which not only provide an aesthetic experience to users, but also lead to enhanced profitability†, Boradkar, P. (2004). In fact, the desire to increase sales in a market that was flooded with too many goods is what led to the practice of industrial design. This practice of alteration of the basic form of a product is often referred to at the ‘stigma of styling by industrialists and designers. However, according to this article, these changes undertaken by the designers are limited to the external surface of the object. The term used here for external surfaces or shells of objects is ‘skins. These skins can have multiple meanings that are created by the designer, user, critic, etc. Virginia Postrel, in her book The Substance of Style, has argued that aesthetics has become a significant and an omnipresent component of everyday life in the US. She has gone on to say that it is clearly visible that we are increasingly becoming fond of beautiful surfaces in case of objects, environments, interiors, and our own bodies. There are multiple proofs to this theory of dependence on aesthetics the popular profession of image-making, the makeover shows on television, innovations for the perfect product, the perfect look, etc. Style has seeped into our lives. This according to her is skin care. Human Skin It provides sensation and protection from the external environment. It is constantly in a process of change and regenerates itself on a regular basis. Object Skin The five major categories that signify the primary functions of object skins are: Protective Skins, Informational Skins, Sensorial Skins, Technological/Intelligent Skins, and Mythical/Fetishist Skins. My topic of study here is the ‘Sensorial Skin which includes Visual Skins. These skins arouse admiration, fear, curiosity, contempt, etc. Social meanings of these graphics and designs can be traced back to the context, object, user, etc. Hence, the article concludes that the process of styling or creating new skins is often practised in design consultancies and corporations, where the products only change appearance without any added utility or other value. Creative operations are performed on the skin to stimulate desire, but these are often justified as attempts to satisfy a wider range of user needs. This is said to be the role of commodity aesthetics to the ‘sexing-up of the object. As ‘skins is the prime area of study, this article gave insights on the concept of a skin. Now, we move on to the next few articles on what is happening in the Media World and where it is headed, to understand the broader aspect of the use of ‘skins. The Future is Ambient â€Å"Ambient Intelligence deals with the embedment of media in the natural environment on people†, Lugmayr, A. (2006). Embedding media into peoples environment indicates the need for the creation of a new form of media. The article explains ambient media to create a mix of real-world objects in the natural environment of the consumer and also digital objects which are of any arbitrary form. The key feature of ambient is distribution rather than storage. There are 5 principles of ambient media mentioned: Ambience media object is a service oriented asset space Intelligence smart technology for content aggregation Distribution distributed across a wide area of networks Self-organisation aggregated either automatically or collaboratively Pervasiveness accessible anytime, anyhow. Anywhere The conclusion here is that: Ambient media is the future of multimedia which allows natural interaction and easy access to content anytime, anywhere, and anyhow. How Ambient Media Ambient Marketing is now making its way into the brand managers mind and fast becoming the new marketing communication discipline. Companies are looking at more and more ways to connect with the consumers, not only in private spaces, but also out-of-home. The article says that this sort of marketing can be called anything, but the challenge lies in taking it to the street level. Greg Aithurton, Nintendos marketing manager says ambient exists in non-traditional media formats without direct interaction, whereas experiential goes a step further and actually interacts with the consumer engaging them directly. â€Å"Just slapping your logo on a pavement and hoping people will think you are cool wont do very much. But if you can touch someone in a clever and relevant way, it can be really effective.† The article says that ambient is not only about advertising in an unexpected environment, but the environment has to be relevant to what you are doing, and the unexpected has to fit well with the brand. Another issue mentioned is that such marketing is good only for a couple of months, then it becomes passà © and the consumers become aware of it, hence it blends into the mix. The end note here is that ambient, experiential, or any of these sorts of marketing is not about measurement. Its more about who you target. Its not necessarily in a position to need to be measured. Brands are accepting of ambients limitations, along with its unique capabilities. The key selling point is that an ambient campaign can deliver what many other mediums cannot a closer touch point to consumers. Ambient Media How the World is Changing Over the years, the competitive environment has multiplied and technology is on fast rise. However, only the media arena has changed, while communication planning remains the same. We are in a world of outstanding media possibilities, where non-traditional marketing has kicked in, and brands do not fail to surprise/shock us with their expert forms of presenting the message. From using light-reactive inks, lenticular prints, 3D holographic images to Bluetooth and infrared technology, and PR stunts, ambient media has not failed to make itself noticed. Whether this is a Gimmick or a Strategy is discussed widely amongst media owners, as they get more and more clients and agencies that not only want gimmicks to work in their favour, but are also desperate to produce substantial campaigns that create long-term appeal. An analysis of approximately 4500 case studies from 1997 to 2007 including ambient media show, that very few brands had a strategic approach while majority of cases are one-offs and some look like festive scams. Whether these new formats are called ambient media, non-traditional media, branded utility, or experiential media, the effort should be part of a strategy that is based on a right idea. However, this ambient media should be part of the future communications strategy in order to make sure that these challenging efforts adapt to current trends and in turn to peoples lifestyles. Otherwise, any violation from the trend will lead to the advertisers worst nightmare ignorance! Reaching the right Consumer Over the past decade, ambient advertising has become ubiquitous. Brands are seen jumping at the chance to experiment with novel media as fresh ways of promoting their messages to specific groups in appropriate environment. As wrap around ads on Taxis and posters inside changing rooms are delivering on marketers goals, the common principle is that brands have less money to work with, so it is vital that money works harder. The article mentions three important routes to success for an ambient medium: Timing is vital. This means reaching someone just before they are about to do something else The mindset of the consumer when they receive the message. This means that brand message placement is crucial Lastly, it is important to match the environment with the brand message Brands that advertise on niche media should be able to surprise, excite, and engage. Hence, advertisers should be wary of reaching the saturation point and thus losing effectiveness. Centre of Attention This is a time when TV audiences are fragmenting and new technologies are being launched, which enables us to avoid traditional advertisements, there is Ambient that can deliver captive audiences. Just when the consumers are poised to make a purchase, ambient cites its flexibility and capacity to be highly targeted, and delivers. Apart from that, there is little evidence to show that ambient media irritates consumers. According to this article, some of the most successful examples of ambient activity are seen in trains, stations, step and escalator advertising, train wraps, tickets, etc. In supermarkets, there is trolley and basket advertising, floor ads, etc., all of which can influence shoppers at point of purchase. While todays ambient sector includes products such as mirror stickers, ATM receipts, carrier bags, etc., there is also an opportunity to market brands on tabletops at restaurants, bars, etc. The strength of the medium is that it converts a static message into an interactive one. Hence the need to develop newer formats every year, as marketers want the novelty for their brand, and not be the second or third to use an idea. KNOWLEDGE GAP The literature reviewed here analyses in detail the different ways, in which Media is evolving, the growth of Ambient Media and varied practices. There are studies on the growth of Ambient Media in different countries, its acceptance by Brand Managers, and the successes of certain brands. However, what is not mentioned is how to make this ambient medium more consumer friendly by way of interactivity. My area of study being skins, the gap I wish to fill in with the help of this dissertation is how would a product like skins fit in the â€Å"Ambient† domain, and what are the possible ways of making this product more functional and more interactive for the consumer as well as the brand. RESEARCH PROBLEM To understand how Skins as an Ambient Media can be made more interactive and functional for brands and customers RESEARCH OBJECTIVES To study how far ‘skins will be considered as a branding tool by brand managers To find ways to convert ‘skins into an engaging and interactive medium for advertisers To analyse the trends of Ambient Media and if ‘skins as a format can be included within its ambit RESEARCH DESIGN My study is primarily for the B2B customers. The customer base is divided into: * Brand Managers who will use ‘skins as a branding tool * Agencies o Media Agencies They will sell ‘skins as a new Ambient Media format o Advertising Agencies They will buy ‘skins as a new Ambient Media format for their clients To do the above study, the following methodology is chosen: Phase 1 1. Secondary Research The research will be primarily focused on investigating the various business models around â€Å"skins†. This will give me a better understanding of the following: a. Different applications of â€Å"Skins† b. Different manufacturing process c. Various features of the product 2. Primary Research It will be qualitative in nature, using depth interviews. This is to get a grasp on what the consumers think about brands and their innovations in branding. It is primarily to check how different mediums affect them, and what affects them the most. 10 men and women in the age group of 16-30 10 men and women in the age group of 30-60 Phase 2 1. Primary Research This involves in-depth qualitative interviews. The Phase 1 Primary Research results will be used to provide better insight into the interaction with B2B respondents. 5 Brand Managers 5 Industry Professionals (Mix of Media | Advertising | Retail | Industry veterans) Discussion Guide for Consumers Objective: To understand what consumers perceive of branding and how different medium affects them Lifestyle and Pattern Where do you live? What do you do? What is your typical day like? What personal gadgets do you own? Brands Which are your 3 favourite brands? Why do you like them? Do you buy them yourself? Would you endorse these brands to others? Communication Do you like seeing advertisements? Do you pay attention to a new form of advertising? What medium affects your purchase of a brand the most? Do too much media and too much branding bother you? Skins Have you heard of Skins? What are the different kinds of skins that you know of? Would you notice branding through Skins, like, car skins, walls skins, laptop skins, etc? Would you purchase a skin yourself? Would you use a skin branded by your favourite brand? DATA ANALYSIS/RESULTS Phase 1 (a) Secondary Research Current International Practices in the domain of Skins AMBER MEDIA GMBH[1] This is a Germany based agency that specialises in innovative ambient concepts. It was founded in 2002, and has since then established itself in the out-of-home segment. Amber Stix enables the advertising slogan to be placed directly in the desired target groups immediate environment. It provides a surprise effect without disturbing the target. It offers a wide range of innovative possibilities and reaches whoever one wishes to reach with their advertising slogan. It ensures that the brand stands out from the crowd by trying out an innovative and an unusual approach. Its product Amber STIX Amber STIX are adhesive skins that have an extra strong electrostatic charge. These Stix adhere due to their static charge alone. Hence they are different from the conventional adhesive skins. They dont have to be pressed to the surface. They can remain in place for more than 6 months and can be recharged when needed. AMBERMEDIA_amberSTIX_4 amber 3 Aldo Branding in front of the store Blood Diamond outdoor branding Some of the features are: Adhere to most surfaces No residue left Bubble free Can be repositioned Removed and attached several times Can be recharged with Amber STIX charger Can be perforated 100% recyclable SKINIT[2] Skinit, Inc. provides a large product line of branded vinyl skins for personal electronic devices. It is based out of San Diego, California. Skinit branded products can be offered by OEMs, global retailers, distributors, Internet portals, online shopping sites, etc. It is made with premium 3M material. Skinit is the global leader in business-to-consumer and business-to-business personalisation technology platforms and on-demand manufacturing for corporate clients. Skinit has hundreds of designs, famous brand names in sports, entertainment, art,

Wednesday, November 13, 2019

The Technological Tower of Babel: Electronic and Digital Tongues in Media Society :: Technology Technological Essays

The Technological Tower of Babel: Electronic and Digital Tongues in Media Society Works Cited Missing Anticipate the moment at which all your personal electronic devices - headphone audio player, cellular telephone, pager, dictaphone, camcorder, personal digital assistant (PDA), electronic stylus, radiomodem, calculator, Loran positioning system, smart spectacles, VCR remote, data glove, electronic jogging shoes that count your steps and flash warning signals at oncoming cars, medical monitoring system, pacemaker (if you are so unfortunate), and anything else that you might habitually wear or occasionally carry - can seamlessly be linked in a wireless bodynet that allows them to function as an integrated system and connects them to the worldwide digital network. (Mitchell 29) In City of Bits, from which the above quotation was taken, William Mitchell outlines a digitally integrated future which we need only optimistically anticipate. He goes on to discuss the possibility, or perhaps inevitability, of cyborg citizens where digital and electronic devices will extend and enhance human perception, efficiency and overall convenience. However, what is noticeably downplayed in the above quotation is reference to the citizen component of this technological symbiosis. Beyond the nebulous assertion that it will be "you" who will be wearing or carrying these devices, the only element that approximates the notion of a human within this mass of interconnected gadgetry is Mitchell's concept of the "bodynet". But rather than implying that the human body is at the center of a network of technology, this term appropriates a human characteristic and applies it to an inert collection of digital devices. What Mitchell inadvertently alludes to is the fact that as our cybernet ic components begin to communicate with each other, our biological half is increasingly relegated to the periphery of this communication, and by extension, of this new cybernetic existence. If technology is to play the pivotal role outlined in City of Bits, the most important development to come out of the notion of the cyborg citizen may well be the drowning out of the human voice under the increasingly boisterous voice of technology. Although Mitchell's concept of the cyborg citizen may be some years away, the groundwork for the removal of human language has already been laid. Not only does technology circumvent human language through intra-technological communication, it also devalues it as humans become more dependent on technologically mediated language transmission. The telephone, the television, and most recently the Internet and digital technologies deconstruct and then reconstitute human content at reception sites. The Technological Tower of Babel: Electronic and Digital Tongues in Media Society :: Technology Technological Essays The Technological Tower of Babel: Electronic and Digital Tongues in Media Society Works Cited Missing Anticipate the moment at which all your personal electronic devices - headphone audio player, cellular telephone, pager, dictaphone, camcorder, personal digital assistant (PDA), electronic stylus, radiomodem, calculator, Loran positioning system, smart spectacles, VCR remote, data glove, electronic jogging shoes that count your steps and flash warning signals at oncoming cars, medical monitoring system, pacemaker (if you are so unfortunate), and anything else that you might habitually wear or occasionally carry - can seamlessly be linked in a wireless bodynet that allows them to function as an integrated system and connects them to the worldwide digital network. (Mitchell 29) In City of Bits, from which the above quotation was taken, William Mitchell outlines a digitally integrated future which we need only optimistically anticipate. He goes on to discuss the possibility, or perhaps inevitability, of cyborg citizens where digital and electronic devices will extend and enhance human perception, efficiency and overall convenience. However, what is noticeably downplayed in the above quotation is reference to the citizen component of this technological symbiosis. Beyond the nebulous assertion that it will be "you" who will be wearing or carrying these devices, the only element that approximates the notion of a human within this mass of interconnected gadgetry is Mitchell's concept of the "bodynet". But rather than implying that the human body is at the center of a network of technology, this term appropriates a human characteristic and applies it to an inert collection of digital devices. What Mitchell inadvertently alludes to is the fact that as our cybernet ic components begin to communicate with each other, our biological half is increasingly relegated to the periphery of this communication, and by extension, of this new cybernetic existence. If technology is to play the pivotal role outlined in City of Bits, the most important development to come out of the notion of the cyborg citizen may well be the drowning out of the human voice under the increasingly boisterous voice of technology. Although Mitchell's concept of the cyborg citizen may be some years away, the groundwork for the removal of human language has already been laid. Not only does technology circumvent human language through intra-technological communication, it also devalues it as humans become more dependent on technologically mediated language transmission. The telephone, the television, and most recently the Internet and digital technologies deconstruct and then reconstitute human content at reception sites.

Monday, November 11, 2019

Bletchley Park Coursework Essay

1.) What can you learn from Source A about the work of Bletchley Park? From reading through source A, the reader can analyse that the work done in Bletchley Park was kept extremely confidential, due to the fact that when it came to infiltrating enemy intelligence, organisations had a tendency to keep the knowledge within the vicinity. In addition, the cryptologists and mathematicians that worked there had no idea as to what was happening in the consecutive huts because it was so departmentalized. In times when countries were at war, there was an almost obligatory need for secrecy, because one wrong move could determine the fate of either side. Any decoded messages were passed onto the other huts through narrow wooden tunnels that connected them. However, we only have the opinion of one worker within one hut, making it hard to decide whether or not this evidence is unsubstantiated. We do not know whether the government became lenient with the strict rules they implemented, whether it was towards the end of the war or at the middle. 2.) Does the evidence of Source C support the evidence of Sources A and B about the work of Bletchley Park? Explain your answer. In comparison with source C, A and B often convey a sense of perplexion, due to the fact that a significant amount of people weren’t aware of whether war was declared or not. Moreover, you have the continuous notion that people did not know the outcome of their work, or the purpose of the work done within the other huts. In some aspects, what the code breaker in source C has wrote is often similar to what the previous workers also wrote. For example, the source continues to mention the secrecy kept within the huts. Because there was such a crucial need for it, the workers did not know whether their breakthroughs were futile or not, for if the code they cracked had no significant meaning, then it would clearly be a waste of time if they received simultaneous discoveries which were of no value. If they did come across something of importance, it would be for the benefit of the war that they would not be informed, due to the fact that a minority of people would carry out certain acts of espionage. Since they were all written by workers that worked closely within Bletchley Park, I can only say that the sources inevitably have certain similarities, regarding the fact that their work was very covert, and that the groups were all departmentalised. However, the origin of the sources can cause differences between them. Source A was written in Hut 3, where as Source C was written in Hut 6, meaning that Source C may not support Source A after all because of the different locations that they were written in. This evidently causes problems, as the sources are of different origins. Again it is slightly biased, as they may have been recorded at different dates. Who knows whether they implemented a certain level of secrecy within each of the huts, depending on the necessity of the work they would have done. 3.) How useful are Sources D and E in helping you to understand how Bletchley Park was able to crack the Enigma codes? Source E is not exceptionally useful in helping you to understand how the British cracked the enigma code, as it is just a visual source. Nevertheless, you can see that this Machine helped them to interpret the incessant gibberish that they received from the Germans, via wireless stations that they had situated all across Britain. This machine or the â€Å"Enigma Machine† as it became known was where their mainstream of information was translated from the German ciphers into our dialect. It was a military cipher device, which helped the British purge the seas of enemies that lurked beneath the waters. All it consisted of were 3 reels which had the whole alphabet imprinted on them, and the whole of the alphabet on buttons that you pressed. Yet the German’s soon found out that their machine wasn’t as secure as they would have hoped, so they added another reel into it. In order for the cryptologists to translate the German codes, the Enigma machine had to be calibrated with exactly the same settings as the Enigma Machine that had sent the message. Source D simply sheds a negative light on the outcome of their work. Although logically categorising information seems to condense the ciphers that they received, it only made things more laborious as thousands of messages had to be decoded everyday. Pressure would mount as the codes to be cracked accumulated, making the cryptologists and other workers very anxious indeed. As always, there is always a â€Å"but†. Source D does not give any relevant information in some sense, because that is not where the main work took place. The codes were translated in Hut 3. On translating the ciphers, they would then be sent to Hut 6 to be deciphered. What’s more, is that being a visual source, source C does not offer any other information, other than the fact that they used this machine to decipher codes. This was not the only military machine that was used, as a newer version â€Å"Ultra† succeeded the Enigma Machine. 4.) Use Sources F and G and your own knowledge, to explain the importance of Bletchley Park to the war effort. During World War 2, many people weren’t aware of the audacity of Bletchley Park’s work towards the war effort, although vague details were described to them which weren’t enough to convince them of the magnitude of their work. However, the Prime Minister of Britain considered it as a great asset to the war. Winston Churchill was unlike his predecessor Neville Chamberlain, for he took a keen interest of the activities and the purpose of Bletchley Park. He considered it as an extremely significant help to the World War 2 effort, as can be seen from Source F, â€Å"Make sure that they have all that they want extreme priority.† He then follows on to say that they must take action this day, which signifies how much he admired their efforts to help facilitate with the English army. One of the beneficial uses of Bletchley Park was that they were able to get direct information of the German’s intentions. For example, whether they were planning pre-emptive strikes, or whether they were planning to ambush the British in areas known to them. Because the German’s assumed that the Enigma was safe to use, they passed noteworthy information on to people with high rank, even Hitler himself. They were also able to determine whether tips that they had received were bogus or not. Nonetheless, although they were able to get hold of information of some sort, it was sometimes ignored. The reader needs to keep in mind that it was not Bletchley Park that dealt with the physicality’s of war. In addition to what they knew, they could also form battle plans, and obtain information about reserves, which evidently put the British at some sort of an advantage, because they knew of their enemies attributes. One of the many successes of Bletchley Park was â€Å"Ultra†, for it provided an immense amount of information for the naval intelligence. It allowed the British to prevent German U-Boat’s from attacking their convoys. This was an extremely major triumph because: Britain was dependant on the convoys from America and Canada; they would often supply raw materials and food and send them through convoys. But with so many German U-Boats hidden within the endless depths of the Atlantic, the possibility of a convoy being sunk was almost inevitable. When the German’s introduced the four wheeled enigma â€Å"Shark†, the British intelligence lost almost all contact with their enemies U-Boats. The number of convoys sunk in the Atlantic rose rapidly, only until they were able to crack Shark in December 1942. The Germans once again had the advantage in the treacherous Atlantic. With the unravelling of Shark, the British were once again able to locate the positions of German U-Boats, which then led onto the success of the Battle of the Atlantic. 5.) Study all the Sources. The writer of Source I believed that Bletchley Park had a very great impact on the outcome of the Second World War. Use the sources and your own knowledge to explain whether you agree with this view. Bletchley Park, which was otherwise known as Station X had indeed a great impact perhaps not on the outcome of the war, but certainly on the progress of World War II itself. Although some historians would argue that Bletchley Park did not help Britain emerge victorious at the end of the war, they cannot deny that it was beneficial to the progress of the war, other than the outcome. From looking at Sources A to D, one can analyse that the work the cryptologists did wasn’t just a mere triviality of every day life. Its significance is perhaps not expressed as it should have been in the sources, but the workers obligation to maintain secrecy within their huts says enough. If their superiors did not uphold the need for secrecy, then perhaps the war would not have turned out as it has today, for espionage in such a reckless place would certainly be expected. In addition, the Prime Minister Winston Churchill took such a keen interest in Bletchley Park, that it was hard for individuals not to consider its work extremely valuable towards the war effort. The role of Prime Minister is considered very influential in Britain, and a position which grants its occupant a great deal of power. Hence this shows that because Churchill was importuned with such a grievous burden (leading Britain through World War II), the thing that he perceived to be a solution for the ominous U-Boats was Bletchley Park. In fact, it was partly because of them, that the number of German U-Boats diminished, during the battles fought at sea. The writer of Source I believed that Bletchley Park had a huge impact on the outcome of World War II, but to what extent? The many codes that Bletchley Park used to crack German codes, is supposedly the very reason why they were renowned for shortening the war. Due to the fact that they were able to crack German codes that they had intercepted by using codes such as â€Å"Ultra† or â€Å"Shark†, it allowed them to pin-point the location of German U-Boats, which were dealing severe blows to the convoys that were to export goods to Britain. Once they were able to translate German naval codes with â€Å"Dolphin†, destroying U-Boats during the Battle of the Atlantic became uncomplicated. And tonnes of shipping were saved from being sunk. However, once the U-Boats were withdrawn from the Atlantic, they began to pose a new threat in the Mediterranean. The British enjoyed a considerable amount of ease during the battles that they fought in North Africa, until the German U-Boats arrived. But once again, the British intelligence was able to crack the code permanently, which enabled them to fight back the German and Italian forces. Yet it was not always to their advantage for at times, they weren’t able to crack the codes fast enough. Perchance when they did, the translation would have no significance because of efforts made to crack it. By the time machines such as Bombe or Colossus were made, they would already have suffered from needless losses, which would have been prevented, if time were in their favour. This is indeed what happened in North Africa, for the messages that the Americans sent to the British were intercepted, and those that the Y Service received would be cracked a week after the Germans had transmitted them. Of course, the British obviously had other advantages over the German other than destroying their U-Boats. Because the Y Service was able to intercept messages of many origins, they were able to acquire information which they could then relate to their army. For instance, they could set up battle plans and formation tactics for the army, consequently helping them to succeed in battle. The messages that they intercepted would often lead into the army being aware of the Germans moves, for the reason that some messages were sent to the German general, or someone with a similar position. Information about their reserves was acquired, which meant that the English army new what they were up against, and therefore they would know when to take coercive actions or not. Nevertheless, no matter how much information Bletchley Park could intercept, it wasn’t them that would have to deal with the battles themselves. It was the soldiers and sailors that were to enforce these plans into actions, and it was them that had to fight the physical battle, the most imperative part of War. There was always a possibility that the British would suffer heavy casualties at the hands of the Germans, despite the fact that they knew of their intended actions. Other than that sometimes the information was ignored, since it wasn’t considered as something worth taking note of. Bletchley Park helped organise D-Day, on the 6th of June 1944. They helped to provide the Germans with bogus information, making them think that the allied army had camped in an area known to them. In reality, they merely used cloth and wood to reconstruct a camp which seemed real from a distance. So while the Germans were planning to ambush a camp that was non-existent, the Allied forces began the liberation of Europe. But again, it wasn’t Bletchley Park that brought final victory, for it was the army that enforced the information in a beneficial way. It was their actions and organisation offence wise, which made everything successful. After D-Day, Bletchley Park lost its influence. They were ignored when they passed on additional information, because the end of the war truly in sight. In conclusion, Bletchley Park was nothing more than a great help towards the War effort. Their labours was not what finalised the fact that the British would emerge victorious from the War, for it was not they that had to enforce plans and actions amongst men, who have different minds to that of computers. When victory was in their grasp, the Army neglected the information sent to them by Bletchley Park, to no consequence. The end of the war was in sight, as was Bletchley Park.

Friday, November 8, 2019

Is the New SAT Easier 6 Helpful Changes to Know

Is the New SAT Easier 6 Helpful Changes to Know SAT / ACT Prep Online Guides and Tips Change is scary, and the SAT was already kind of scary in the first place, so you might be feeling apprehensive about the new test. Good news: It's possible that the new SAT will be easier for some (or even most!) students. In this article, I'll go through some predictions about which aspects of the new SAT have the potential to make it a less challenging test and which types of students are most likely to benefit. Overview of Changes for the New SAT First, I’ll just do a quick summary of the changes you can expect on the test in general. It's helpful to have some background information before I give you my predictions. You can also read this article for a more substantive description! Changes to Overall Format: The new SAT is out of 1600 points rather than 2400. The Reading and Writing sections will be compressed into one section worth 800 points (Math will still have its own section). There will be four answer choices for each question instead of five. The test will have just four large sections (Reading, Writing, Math with no calculator, and Math with a calculator) plus the essay. Changes to Reading: There will be no more sentence completion questions (all questions are passage-based). Some questions will ask you to identify textual evidence for your answers to previous questions. Data interpretation questions that ask you to read charts and graphs will show up alongside some passages. Passages will always be in the same topic order (one passage dealing with US and World Literature, two passages dealing with History and Social Studies, and two passages dealing with Science). Changes to Writing ("Writing and Language" on the New Test): All questions will be based on longer passages rather than isolated sentences. Writing style will be more important (structuring paragraphs and making logical reasoning flow appropriately). Some data interpretation questions will show up here as well. Changes to the Essay: It's gonna be optional! You'll have 50 minutes instead of 25. You will need to analyze an argument that you read in a passage rather than writing your own opinion-based response to a prompt. Your essay score won’t impact your Reading and Writing score. Changes to Math: There will be basic trigonometry on the test. Some problems will have more than one part. Questions will deal with real-world scenarios more frequently and have less tricky wording. There is a no-calculator section. Why Might the New SAT Be Easier? Here are a few reasons why the test might be easier, based on the changes I outlined in the previous section. You Won’t Have to Jump Back and Forth Between Subjects One of the struggles that a lot of people had with the old SAT was that it required you to switch test-taking mentalities constantly through ten short sections.It was impossible to know ahead of time how the sections would be ordered.You might encounter a Math section, a Reading section, and then another Math section, which was disorienting to students who are better at focusing on a single subject for a longer period of time.With the longer sections on the new SAT that occur in the same order on every test, you’ll know exactly what to expect, and you'll get everything over with at once for each subject (similar to the ACT). You Won’t Need to Know Obscure Vocabulary Words Sentence completion questions, the bane of many a student's existence, are no more on the new test.Vocabulary will be tested in context rather than in isolation.You’ll still be asked what words mean, but they will be embedded in passages, so there will be more context clues to help you determine their meanings.These will be challenging but commonly used words, which have more practical value to most students than many of the words that were tested on the old SAT. You'll Be Able to Plan Better for the Reading Section As I mentioned, the passages in the Reading section are now predictable in their basic subject matter.This means that you can come up with a strategy for which passages to read first before you even see the test.You can decide to skip straight to the science passages if you think they’ll be easiest for you. (I’d recommend starting with your strongest subject.) Ben Franklin probably would have read the science passages first. Although he had many interests, so I can't say for sure. When he was 16, he trolled his own brother's newspaper with satirical letters to the editor that he wrote as a widow named "Silence Dogood." The Essay Will Be Less Stressful You don’t even have to write an essay on the new SAT if the colleges where you’re applying don’t require it. The mandatory essay was one of the aspects of the old SAT that students always feared.You had so little time to write, and the essay could heavily influence your overall Writing score.The new essay is scored completely separately from the rest of the test, so it won’t impact your Reading/Writing score. You also have 50 minutes for it rather than 25.If writing under pressure is difficult for you, this is good news! Writing Will Be Less Nit-Picky and More Practical The Writing section on the old version of the SAT contained many questions that asked about tricky little grammar issues likeillogical comparisons and subject-verb or pronoun agreement. The new Writing section will have fewer questions like this and more questions that ask about writing skills that will be familiar to you based on your high school coursework. For example, you might be asked where a sentence fits most logically in a paragraph. Math Questions Will Be More Straightforward Although some more challenging math concepts will be tested on the new SAT (trigonometry), the questions will be less puzzle-like.The steps you need to take to find the answer will be clearer, so you won’t have to use your reading comprehension skills as much on the math section.Here’s a sample grid-in question labeled as an â€Å"easy† problem on the new test: If a2 + 14a = 51 and a 0, what is the value of a + 7? This question gets right to the point and is not worded confusingly.If you have the foundational math skills, you’ll be able to solve it without getting tripped up by phrasing. You can solve the equation with factoring, and the correct answer is 10!Now, here’s a sample multiple choice question labeled as a â€Å"hard† problem: Which of the following is equal to sin(Ï€/5)? A. -cos(Ï€/5)B. -sin(Ï€/5)C. cos(3Ï€/10)D. sin(7Ï€/10) Notice that this question isn’t any more confusing or â€Å"tricky† than the easy question; it just requires more advanced math knowledge.In this case, you would need to know the trigonometric identity sin(x) = cos(Ï€/2 - x).Plug in Ï€/5 for x, and you get cos(3Ï€/10), choice C. Pizza can help you learn trigonometry. This slice is approximately 45 degrees of deliciousness (minus the olives). Will the New SAT Be Easier for You? Although there are some aspects of the new SAT that could potentially make it easier for all students, specific types of students may find the test to be significantly easier.If any of these descriptions apply to you, you might be in for a pleasant surprise on the new SAT. Math and Science Are Your Strong Suits Math will make up a greater proportion of your score on the new SAT (half versus a third), so math geeks will have a bit more of an edge.The Math section will also test slightly more advanced concepts and will not require as much reading comprehension.The Reading section of the test even includes data interpretation, which should be a breath of fresh air for students who feel more comfortable with science than English. Writing Is a Weaker Subject for You The essay on the new SAT involves reading a passage and then writing an analysis of the author’s argument.If you had trouble with the old SAT’s opinion-based essay format, you might feel more comfortable with the more specific expectations of the new essay.The essay is also optional, as I’ve mentioned a couple of times before, so if you’re not confident in your writing skills, you may be able to avoid it altogether.Writing is combined with Reading in your final score, so it no longer makes up a separate score out of 800. It’s will be slightly less important to your overall score. You’re Not Very Confident in Your Vocabulary Skills Have you spent a lot of time dreading the SAT because of all the crazy words you need to know for sentence completion questions?You’ll be much better off on the new version of the test.Many students find the vocabulary to be one of the most intimidating aspects of the SAT; being tested on more practical words in the context of the passageshould make it less intimidating. You Can Read Quickly This would have been an advantage on the old SAT too, but it will play even better on the new test.Since all Reading and Writing questions are passage-based, there’s more reading overall on the test.If you’re a fast reader, you’ll be able to overcome what I think will be one of the toughest problems for students on the new SAT: time management. Be a cheetah! Not to be confused with a cheater (although PrepScholar is based in the Boston area). Conclusion: Is the New SAT Easier? The changes that are coming to the SAT may make the test easier to handle for certain students.Changes that could make the new SAT less challenging overall include: No sentence completion questions Optional essay Less confusing math questions More predictable structure and content You personally might like the new test a lot better if: You’re more comfortable with Math/Science than Reading/Writing Vocabulary is not your strong suit You’re a fast reader The test will be significantly different, but don’t let it scare you too much.It’s highly possible that you’ll feel more confident on the new version of the SAT! What's Next? Are you still trying to decide whether you should take the new SAT or the ACT this year? Read this article for advice on which test will suit you better. If you're planning on taking the new SAT, it might be difficult to settle on a goal score with the changes to the format. Learn more about how to calculate a reasonable target score for the updated version of the test. You should also check out the SAT test dates for this year so you can plan ahead for the test! Disappointed with your scores? Want to improve your SAT score by 240 points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Wednesday, November 6, 2019

Take An Example

Take An Example Take An Example Take An Example By Maeve Maddox The following comment got me thinking about the ways example is used: I hope we all can take an example from Shakespeare, and dare to break the structured guidelines. Since the writer was talking about Shakespeare the writer and not â€Å"Shakespeare† the works, a more accurate wording would have been: I hope we all can take Shakespeare as an example, and dare to break the structured guidelines. Alternately, the writer could have written: I hope we all can take Shakespeare as our example, and dare to break the structured guidelines. Here are some expressions that use example. for example: I like fruit, for example, strawberries, kiwi, and blueberries. by way of example: Let’s take the works of George Eliot by way of example. to make an example {of a person) : The captain made an example of the thief by ordering a punishment of ten lashes. to set an example: People in positions of governmental power ought to set an example for honesty. to take example: Take example from the life of Samuel Johnson and be kind to the helpless. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Comparative Forms of AdjectivesThe Parts of a WordThe Difference Between e.g. and i.e.?

Monday, November 4, 2019

English Essay Example | Topics and Well Written Essays - 500 words - 33

English - Essay Example However we enjoyed the whole trip endlessly and I particularly have been longing to go back to this village ever since I have come back. It was a Thursday night that my father planned with our family that we should go to a nearby village. Since we had never seen that village, it turned out to be an interesting experience all the same. My father told us to get things ready and be on time come early morning the next day. My mother prepared food while I and my siblings arranged the necessary utensils that we would need for the trip. Since we were supposed to be away for 3 days, we told our neighbors in advance that we would be leaving the next morning and that they should take care of our place when we are not there. When we arrived at the village, it started to rain. We took shelter in the guest house in which we were supposed to stay. When it stopped raining, we saw a rainbow. I and my siblings saw a rainbow for the first time in our lives. My father described the whole procedure behind a rainbow and told us how it came into being. We were excited that such a thing existed in essence. The second day was filled with hiking rides over the mountain and we even went for chairlift rides. It was such an enjoyable experience that I do not have the right words to explain. I enjoyed the whole journey immensely and it made me feel very good. My father acted as a guide during our trip and he basically guided us through thick and thin, explaining things which were completely new to us. He also told us how to do trekking over the mountain and how to come back downhill. We took about 3 hours to go to the hilltop but came back in just 30 minutes. This thing amazed me endlessly and explained quite a lot of th e laws of physics which I read in my physics course at school. I took guidance from my father whenever I experienced any anomaly in understanding the different nuances of the trekking trip. The third day saw us packing our bags in the

Saturday, November 2, 2019

Housing Health and Safety Rating System Essay Example | Topics and Well Written Essays - 1250 words

Housing Health and Safety Rating System - Essay Example However, one must note that enforcements are made only after thorough inspection of the dwelling and not before the inspecting staff is 100% sure of the violence of any condition under HHRS. (Housing Health and Rating System: Operating Guide, pp.6-10) Upon receiving a complaint, inspecting staff is directed toward the property. This staff carries out a through inspecting and notes down everything in inspection checklist. References are then made to housing act of 2004, HHRS (Housing health and rating system) and associated guides and law books. It is then based on the judgment of inspection staff to propose to the government whether the property is safe or is unsafe for the tenants in the property. This proposal has to be made in the form of a report which contains: After all this has been specified, then the report further contains a brief description of the property. This description starts with the type of construction, age of the property and the size of the property. It then states how many floors do this property has and measurements of the walls how thick and tall the walls are. It also contains the number of windows and doors this property has. Then the report discusses the type of accommodation of the property. The covered area of each floors and types of rooms like kitchen, living area should be specified. ... It also contains the number of windows and doors this property has. Then the report discusses the type of accommodation of the property. The covered area of each floors and types of rooms like kitchen, living area should be specified. Then the same information is specified for the first floor and any other floor that the property has. Then, the report talks about the garden area of the property and how well it has been kept. Then based on the schedule of works and the finding of the research on the property, various recommendations are made. The new HHRS system is flexible and actions are not rigid but are very flexible and taken after determining the following factors: Whether the property is empty or occupied Number of people living in the property In the information of the assignment, dampness and mud growth fall under the category 1 of the hazard. The way to categories them in either 1st category or second doesn't only depend on the inspector's judgment but in recent area a formula has been developed to give weightage to each hazard and then depending on this weightage classifying them in either hazard of category 1 or 2. There can be only one action taken against one hazard and simultaneously many actions cannot be taken at once Suppose if the housing health department issues a prohibition notice to the owner about his breach of law. This may not necessarily tempt him into improving the condition of the problem because he's not been fined or any thing and there's not incentive for him to improve the condition unless the government fines him. Similarly if the government sent him improvement notice he may not do so unless he's been threatened or incentive is created for him. Similarly,